A real estate agent website designed to start buyer and seller conversations

1. 01

   A home browse without a listing portal

   Visitors expect to see houses, but a solo agent cannot out-build the big search sites. 3 editorial home cards with a buyer-or-seller filter show the agent’s eye and give the page a browsing feel, with no live inventory to maintain.

2. 02

   Buyers and sellers get separate paths

   Someone new to Phoenix and someone leaving a house after 20 years have different questions. 2 numbered paths give each a sentence about how the work goes, so neither has to read copy aimed at the other.

3. 03

   The form starts with what the visitor hopes for

   The message field asks what the visitor is hoping to find, change or understand. A first conversation with an agent rarely starts with a number, and a form that reflects that gets more honest answers than a pre-approval field.

4. 04

   Sand, deep blue and terracotta

   A sand-colored page, deep blue type and one terracotta accent come from the desert the homes sit in. The serif headline and small section marks make the page read like a local magazine, which is the tone a neighborhood agent wants.

• Separate paths for buyers and sellers, each with how the process goes
• The neighborhoods you work, with a sentence on each
• Your license number and brokerage, as your state requires
• A way to show homes: a few featured listings or a link to your MLS or brokerage search
• A photo and short bio; people hire the agent, not the logo
• A conversation form that asks what the visitor is hoping to do, plus a phone number on every screen

See how FreeWebGuy builds a website for real estate agents.