Websites for real estate agents
A website for your real estate business, built for you
FreeWebGuy builds websites for real estate agents and small brokerages. Yours is $0 to build and $15 a month for hosting after you approve it, with a first version within 48 hours of your brief. It introduces you rather than your franchise, gives buyers and sellers their own paths, and carries the brokerage and license details your state requires.
Pay nothing until you approve it.
About 3 minutes. No credit card.
What a real estate agent website has to do
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Introduce the agent, not the franchise
People hire a person. Your brokerage's site explains the brand; yours explains you: the neighborhoods you work most, how you handle a first showing or a listing appointment, and a photo that looks like the person who turns up. Your brokerage name and license details sit where your state's advertising rules put them.
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Give buyers and sellers different doors
A seller wants to know what their home might sell for, how you would market it and what to do before photos. A buyer wants to browse, understand financing and learn how you negotiate. From the first screen, the site sends each to a page written for them, with a different ask at the end.
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Make the first contact low-pressure
Many visitors are months from a decision. A form headed "start a conversation" that asks whether they are buying, selling or both, in what area and roughly when, gets filled in by people who would never book a sales call. Your phone and email are there for the ones who are ready.
The pages we build for a real estate business
Your brief decides the final list. These are the pages most real estate agents need, and the job each one does.
| Page | Why it is there |
|---|---|
| Home | Who you are, the areas you work, and two paths: buying and selling. |
| About me | Your story in your words, your brokerage and license information, and how you work. |
| Buying | The steps from pre-approval to keys, how you search beyond the listing sites, and what a buyer's agent does. |
| Selling | Pricing, preparation, photography and marketing, and the timeline from first meeting to closing. |
| Areas I serve | A page for each neighborhood you know well, written from experience: housing stock, commute, what sells. |
| Listings | Your current and recent sales, linked to your brokerage's search or your IDX provider. |
| Start a conversation | Buying, selling or both, the area, the timing and how they prefer to be reached. |
See a real estate agent website we designed
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Two paths from the hero
The hero offers "browse homes" and "meet the process" side by side, then a two-column guide splits into buying and selling. Nobody has to work out which half of the site is theirs.
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A filterable home browse with a live count
A small grid of homes filters between all, buyers and sellers, with a live counter. It shows how featured or sold listings can live on your own domain and not only on a portal.
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The form reads like a message
The closing section is headed as a conversation request and asks for the basics in plain words. It reads like a message to a person, the kind of thing someone three months from a move will send.
Open the full real estate agent website design example to click through it as a phone or desktop visitor would, or browse more professional services website examples.
What to have ready for your brief
The brief takes about 3 minutes. Send what you have now; photos, documents and anything else on this list can follow by email.
- Your name as it appears on your license, your brokerage's name and office location, and the states where you are licensed
- Whatever your brokerage's compliance checklist requires on an agent website, such as a fair housing statement
- The neighborhoods you work most, with a few sentences on each from experience
- Whether you focus on buyers, sellers or both, and any specialty such as first-time buyers or relocation
- A headshot and 6 to 10 photos of homes you sold, cleared under your brokerage's policy
- Whether you have an IDX provider or want listings linked to your brokerage's search
What customers check before they call
- License and brokerage details shown as your state real estate commission requires, in the wording your broker supplies
- A current headshot and a bio that says where you work and how, not a list of adjectives
- Recent sales presented as your MLS and brokerage rules allow
- Reviews from people you represented, with permission, that match your Google Business Profile
- One name, phone and photo across your site, portal profiles and Google; in BrightLocal's 2025 Consumer Search Behavior survey, 56% of people said they often or always check that a business's information is consistent across sources
- The fair housing statement or logo your brokerage uses, on pages that show property
What a real estate agent website costs
A real estate agent website from FreeWebGuy is $0 to build and $15 a month for hosting once you approve it: $180 for the first year, plus a domain if you need one.
| Route | What it costs | First year | Who builds it |
|---|---|---|---|
| DIY website builder | $17 to $49 a month, billed yearly | $204 to $588 | You build it |
| Freelance web designer | $2,000 to $7,600 to build, plus hosting | $2,060 to $7,900 | They build it |
| Web design agency | $5,000 to $15,000 to build, plus hosting | $5,060 to $15,300 | They build it |
| FreeWebGuy | $0 to build, $15 a month | $180, plus a domain if you need one | We build it |
Sources: Wix plans; Squarespace pricing; WebsiteSetup: small business website costs (updated November 22, 2025); Ueni: average cost for a website (updated September 22, 2026); Clutch: web designer pricing (updated September 21, 2026)
A real estate agent's site is mostly text you own (the areas, the process and your story), so the $15 a month covers it; an MLS feed, if you add one, is a separate arrangement with its own fee.
The pricing page lists what the $15 plan includes and what costs extra. To price your own situation, use the website cost calculator or compare FreeWebGuy with Wix, Squarespace and web designers.
Prefer to build it yourself?
Building your own real estate agent website works if you have the evenings for it. These five steps cover what the site needs on any website builder.
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Pick a builder that lets you give buyers and sellers separate pages and forms.
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Write the about page first, in the first person, with the brokerage and license details your state requires.
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Write one area page for each neighborhood you know from experience.
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Add a home valuation request and a conversation form, and reply within a day.
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Link to your brokerage's search for listings, or add an IDX provider once you have weighed its monthly fee.
For a page-by-page checklist, read What should be on a small business website? A page-by-page checklist.
How FreeWebGuy builds it
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Send the brief
About 3 minutes
Tell us what you do and what you want visitors to do.
You pay $0
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We build it
Within 48 hours of your brief
We use AI to build fast. A person checks every first version before you see it.
You pay $0
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You review the preview
At your pace
Open the private link and tell us what to change.
You pay $0
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Approve and go live
When you decide
When you approve the preview, you set up your SMBcrm account and card for the $15 hosting plan.
You pay $15 a month starts here
If you are not ready to launch, you owe nothing.
Questions real estate agents ask
Something else on your mind? Email hello@freewebguy.com. We reply within one business day.
How much does a real estate agent website cost?
A real estate agent website from FreeWebGuy is $0 to build and $15 a month for hosting after you approve it, $180 for the first year plus a domain if you need one. That is the site itself: your story, buyer and seller pages, area pages, a valuation request and a conversation form. The pricing page lists everything included.
What is the best website design for a real estate agent?
One that introduces you before your brokerage, splits buyers from sellers on the first screen, shows the areas you know, and makes the first contact feel like a message instead of a sales form. Put your photo, license details and reviews where a hero video would go. The real estate agent website design example shows the shape.
Do I need my own website if my brokerage gives me a page?
A brokerage page lives on their domain, follows their layout and disappears if you move. Your own site keeps your name, reviews and area pages under a domain you hold, and can link to the brokerage page for listings. Many agents run both: the brokerage page for the search, their own site for everything about them.
Does a real estate agent website need IDX listings?
Not to launch. IDX is a feed of MLS listings that a third-party provider displays on your site under your MLS's rules, for a monthly fee. It is not part of the $15 plan. The default is a listings page with your own sales and a link to your brokerage's search; if you have an IDX provider, tell us in the brief and we confirm how it fits before the build starts.
What does my state require on a real estate agent website?
Rules exist, and they differ by state. State real estate commissions treat an agent's website as advertising and typically require your brokerage's name. The National Association of REALTORS Code of Ethics, Standard of Practice 12-9, asks firm websites to show the firm name and states of licensure, and federal fair housing law covers property advertising. Your broker's compliance checklist says what to supply, and we place it. FreeWebGuy does not give legal advice.
Should a real estate agent website have neighborhood pages?
Yes, for the neighborhoods you work. A page written from experience, the housing stock, the commute, what sells quickly and what sits, reads nothing like the portals' auto-generated area pages, and a relocating buyer reads it twice. Skip the ones you have only driven through.
How should a real estate website handle a home valuation request?
Ask for the address, the home's condition in a sentence and when they are thinking of selling, then say when they will hear from you. If you use an automated estimate tool, link it and call it an estimate. A reply within a day, with a real range and a reason, earns the listing appointment.
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- How much does a small business website cost in 2026?
- $0 to build
- First version within 48 hours of your brief
- $15 a month for hosting, only after you approve the preview and go live
- Month to month, no contract
When you approve the preview, you set up your SMBcrm account and card for the $15 hosting plan. That is the only time we ask for payment details.
