A law firm website designed to earn trust before the first consultation

1. 01

   A cobalt page instead of mahogany and marble

   Law firm sites tend toward dark wood and columns. A saturated blue field, a serif headline and small filing-style labels give this one the feel of a well-kept brief. It reads as careful, with none of the courtroom theater.

2. 02

   Each practice area opens to a single sentence

   Business, real estate, estate planning and disputes each sit in a row that expands to a plain sentence. A visitor with one question finds their area without reading the other 3, and the page stays short on a phone.

3. 03

   The approach is described without promising an outcome

   Make the question clear, map the options, move with intention: 3 steps tell a prospective client what working with the firm is like. Nothing on the page claims a result, and no firm should on a public page.

4. 04

   The form asks for a brief outline

   Name, email and what you would like to discuss. A short form keeps sensitive detail out of email and matches how a first consultation starts, with a conversation rather than a stack of documents.

• Practice areas in plain language, each with the kinds of questions it covers
• Attorney bios with bar admissions, and photos if you want them
• How a first consultation works and what it costs, if anything
• Office location, hours and a phone number on every screen
• Any wording your state bar requires for attorney advertising; you supply it and we place it
• A short request form that asks for a name, a way to reply and a one-line outline, with no case details

See how FreeWebGuy builds a website for law firms.