Florist website example · Brooklyn, NY

A florist website designed to turn a mood board into a floral inquiry

Stem State Floral is an example website design for a florist in Brooklyn, NY. The first screen sets a heavy black and pink headline against a photo of anthuriums on a white plinth, with a single button to start a conversation. A short statement of the studio’s point of view follows, then an index of 4 kinds of work and a studio note with a season selector, and the page ends on an inquiry form that asks what the visitor is making.

Get a site like this

$0 to build, $15/mo after you go live

Restaurants & Local Shops

Stem State Floral Florist

$0 to build · $15/mo after you go live

Get a site like this

yourbusiness.com

Florist website design example: Stem State Floral homepage, Brooklyn, NY

At a glance

Industry: Florist
Setting: Brooklyn, NY
Category: Restaurants & Local Shops
Designed to: Turn a mood board into a floral inquiry
Pages: 1 · Home
Style: Bold, Minimal, Modern
Palette: #101311
#F23F96
#FFFFFF

Design decisions

The index sorts the work by occasion

Flower buyers arrive with an occasion: a Tuesday, a birthday, a wedding, a storefront. Everyday flowers, celebrations, wedding work and installations are the 4 rows, and selecting one expands a line on how the studio approaches it.
A season selector replaces a product catalog

A studio that works with what is in season cannot photograph every arrangement in advance. 3 buttons, labeled now, next and your idea, change a short note about what the studio is cutting, which sets expectations and invites a brief.
The inquiry asks for the feeling

Clients rarely know flower names, but they know the mood they want. The form asks what the visitor is making and a few more details, in that language, with no dropdown of stems to pick from.
White space and hot pink are the brand

Florist sites tend toward soft pastels that make every studio look alike. Optic white, a black grotesk headline and one saturated pink make the page recognizable and let the photograph carry the color.

What's on this site

Split hero with floral photo
The language
What we make index
Studio note with season selector
Inquiry form

Features you can try in the example

Arrangement index
Season selector
Inquiry form

What every florist website needs

The kinds of work you take: everyday orders, events, weddings, installations, subscriptions
Delivery area, lead times and how far ahead to order for events
A gallery of your own arrangements, shot on a plain background
How pricing works: set arrangements, minimums or a brief and a quote
Seasonal availability and how substitutions are handled
An inquiry form that asks for the occasion, the date and the feeling

See how FreeWebGuy builds a website for florists.

Get a florist website like this

Get a site like this

1,000+ websites built by our team

$0 to build
First version within 48 hours of your brief
$15 a month for hosting, only after you approve the preview and go live
Month to month, no contract

When you approve the preview, you set up your SMBcrm account and card for the $15 hosting plan. That is the only time we ask for payment details.

Florist website questions

What should a florist website include?

A florist website should list the kinds of work you take, state your delivery area and lead times, show a gallery of your own arrangements, explain how pricing works, and say how seasonal substitutions are handled. An inquiry form that asks for the occasion, the date and the feeling gives you a usable brief.

Does a florist website need an online shop?

Only if you sell set arrangements for delivery and can keep stock and photos current. A studio that composes to order does better with an inquiry form and a clear note on minimums and lead times, and can add a small shop for a few fixed pieces later.

How much does a florist website like this cost with FreeWebGuy?

FreeWebGuy builds your florist website for $0. Hosting is $15 a month and starts only after you approve the private preview and go live. Month to month, no contract. The full price breakdown lists what is included and what costs extra.

How fast can I get a florist website like this?

First version within 48 hours of your brief. You review a private preview and ask for changes before you pay. Bigger sites, or briefs missing key details, take a few days more. See how it works for the steps.

Is this a template?

No. It is one design direction for florist websites. Your site is built from your brief: your name, services, service area and look. You can name this example as the look you want, or ask for something different.