Websites for florists
A website for your flower shop, built for you
FreeWebGuy builds websites for florists: $0 to build and $15 a month for hosting once you approve the site. The first version comes within 48 hours of your brief, with your arrangements shown by occasion in your own photographs, your delivery area and cutoff times stated before anyone orders, and a separate inquiry path for weddings and events.
Pay nothing until you approve it.
About 3 minutes. No credit card.
What a florist website has to do
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Sort the three kinds of buyer at the door
A florist's visitors arrive with different clocks. The gift buyer needs something delivered by Thursday and wants a price and a button. The wedding client has a date months out, a budget and a mood board, and wants a conversation. The walk-in wants your hours. The home page has to sort them in one glance.
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State the delivery rules before the order, not after
Where you deliver, what it costs, the time orders must be in to go out that day, what happens on the big holidays and what you substitute when a stem is unavailable. Each of those is a refund request if the customer learns it after paying. The site says it up front, on the page where they order.
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Show your taste, because that is what they are buying
People choose a florist for an eye, so the photographs carry the page. A dozen pieces of your own work on the home page, grouped by occasion and shot in daylight against a plain wall, tell a customer what your style is.
The pages we build for a flower shop
Your brief decides the final list. These are the pages most florists need, and the job each one does.
| Page | Why it is there |
|---|---|
| Home | Recent work, three routes (order flowers, plan a wedding or event, visit the shop) and today's delivery cutoff. |
| Order flowers | Everyday arrangements with prices, through your ordering system or an order request that emails you. |
| Delivery area and policies | Towns or ZIP codes with fees, the cutoff for delivery that day, holiday rules and your substitution policy. |
| Weddings and events | Your process, budget ranges, lead times, and an inquiry form that asks for the date, venue and guest count. |
| Occasions | A page for each occasion you want more of (sympathy, birthdays, anniversaries), each with the arrangements that suit it. |
| Gallery | Your work by occasion and season, in your own photos, so a customer can point to one and say "like that". |
| About the studio | Who designs, how you source, what your style is and is not. |
| Visit and contact | Address, hours, holiday hours, parking, phone and a general form for everything else. |
See a florist website we designed
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Work types as an expanding index
The design lists four kinds of work (everyday flowers, celebrations, wedding work, installations) as a numbered index. A visitor finds their occasion without a grid of forty near-identical bouquets.
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Season tabs that set expectations
Three small tabs, now, next and your idea, explain what is in season, what is coming and how a custom direction works. The customer learns before ordering that the flowers follow the season.
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An inquiry form built around the occasion
The form asks for a name, an email, what the visitor is making and a few more details. It suits the event client describing a feeling; the everyday buyer still has the phone number beside it.
Open the full florist website design example to click through it as a phone or desktop visitor would, or browse more restaurant and local shop website examples.
What to have ready for your brief
The brief takes about 3 minutes. Send what you have now; photos, documents and anything else on this list can follow by email.
- Your delivery area as towns or ZIP codes, with the fee for each zone
- The order cutoff for delivery that day, and your rules for the big holidays
- How you take everyday orders now: your ordering system, a wire service or the phone
- Price ranges for everyday arrangements and a starting point for weddings and events
- Your substitution policy, written the way you would explain it at the counter
- Your wedding and event process: consultation, proposal, deposit, lead time
- 12 to 20 photos of your own arrangements, sorted by occasion, shot in daylight
- Your hours, holiday hours, address, Google Business Profile and Instagram links
What customers check before they visit
- Photos of your own arrangements instead of a wire-service catalog
- Delivery zones, fees and cutoffs stated on the ordering page, so there is no surprise at checkout or after
- Prices or price ranges on every arrangement and a starting figure for weddings
- A substitution policy written out where customers can read it before they order
- An address and hours a phone can read. In BrightLocal's 2026 Consumer Search Behavior study, 73% of local searches started on a mobile device (BrightLocal, 2026).
- Your Google reviews, linked
What a florist website costs
A florist website from FreeWebGuy is $0 to build and $15 a month for hosting once you approve it: $180 for the first year, plus a domain if you need one.
| Route | What it costs | First year | Who builds it |
|---|---|---|---|
| DIY website builder | $17 to $49 a month, billed yearly | $204 to $588 | You build it |
| Freelance web designer | $2,000 to $7,600 to build, plus hosting | $2,060 to $7,900 | They build it |
| Web design agency | $5,000 to $15,000 to build, plus hosting | $5,060 to $15,300 | They build it |
| FreeWebGuy | $0 to build, $15 a month | $180, plus a domain if you need one | We build it |
Sources: Wix plans; Squarespace pricing; WebsiteSetup: small business website costs (updated November 22, 2025); Ueni: average cost for a website (updated September 22, 2026); Clutch: web designer pricing (updated September 21, 2026)
A florist site with an arrangement gallery, delivery rules and inquiry forms fits the standard build. Selling arrangements with online checkout is included when we confirm it fits your plan, and your payment processor charges its own fees on each order.
The pricing page lists what the $15 plan includes and what costs extra. To price your own situation, use the website cost calculator or compare FreeWebGuy with Wix, Squarespace and web designers.
Prefer to build it yourself?
Building your own florist website works if you have the evenings for it. These five steps cover what the site needs on any website builder.
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Pick a website builder and photograph 12 to 20 of your own arrangements in daylight, sorted by occasion, before you touch a layout.
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Write the delivery page first: zones, fees, cutoff times, holiday rules and your substitution policy.
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Add an order path and a separate wedding inquiry form that asks for date, venue and guest count.
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Write one page per occasion you want more of, using the words customers type, such as "sympathy flowers".
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Put hours, address and a directions link on every page, add the site to your Google Business Profile, and place a test order yourself.
For a page-by-page checklist, read What should be on a small business website? A page-by-page checklist.
How FreeWebGuy builds it
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Send the brief
About 3 minutes
Tell us what you do and what you want visitors to do.
You pay $0
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We build it
Within 48 hours of your brief
We use AI to build fast. A person checks every first version before you see it.
You pay $0
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You review the preview
At your pace
Open the private link and tell us what to change.
You pay $0
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Approve and go live
When you decide
When you approve the preview, you set up your SMBcrm account and card for the $15 hosting plan.
You pay $15 a month starts here
If you are not ready to launch, you owe nothing.
Questions florists ask
Something else on your mind? Email hello@freewebguy.com. We reply within one business day.
How much does a florist website cost?
A florist website from FreeWebGuy is $0 to build and $15 a month for hosting once you approve it, which is $180 for the first year plus a domain if you need one. No setup fee and no contract. The pricing page lists everything included.
What should a florist website include?
Your own photos of your work by occasion, prices or ranges, a delivery page with zones, fees and cutoff times, an order path, a separate wedding and event inquiry, and your hours and address. Add occasion pages for the work you want more of. A single shop covers that in 6 to 8 pages.
Can a florist website take orders and payments?
Yes. If you already sell through a point-of-sale or wire-service storefront, the site links to it so you keep one order list. If you do not, you have two options. A small online store with checkout is included when we confirm it fits your plan, and your payment processor charges its fee per order. Or a request form emails you each order and you take payment by phone.
How should a florist show delivery areas and cutoff times?
As a short table on the ordering page and on its own delivery page: each town or ZIP code with its fee, the time an order must be in to go out that day, and the holiday exceptions. Repeat the cutoff near the order button. People read the rule where they act on it.
Does a florist website need a separate page for weddings and events?
Yes. Wedding and event clients want a process, a sense of budget and a conversation, and they search for different words than gift buyers do. One page with your approach, lead times, a starting budget and an inquiry form that asks for the date, venue and guest count brings better inquiries.
How do I show arrangements when the flowers change with the season?
Photograph the style, not the stems. Group your work by occasion and by season, note on each that stems vary with availability, and state your substitution policy once. A short "in season now" note on the home page, which you update with the site's AI builder, keeps the site honest without reshooting every month.
Should a florist list prices online?
List a price or a range on every everyday arrangement and a starting figure for weddings and events. A customer sending flowers for a funeral tomorrow will not call to ask; they will order from the shop that told them. Ranges work for custom work, as long as the page says what moves the price.
Related industries and guides
- Website for bakeries What's in the case, custom-order requests and pickup details.
- Website for coffee shops Menu, hours and the feel of the room, readable on a phone.
- Website for hair salons A service menu with prices, your stylists' work and a Book button.
- How much does a small business website cost in 2026?
- What should be on a small business website? A page-by-page checklist
- Website launch checklist for small businesses
- $0 to build
- First version within 48 hours of your brief
- $15 a month for hosting, only after you approve the preview and go live
- Month to month, no contract
When you approve the preview, you set up your SMBcrm account and card for the $15 hosting plan. That is the only time we ask for payment details.
