A tree service website designed to turn a risky branch into a site-visit request

1. 01

   The selector teaches the 3 kinds of visit

   Most homeowners do not know whether their tree needs pruning, removal or a health check. The tabs on the tree-ring board switch the description in place, so a visitor learns the vocabulary while finding the right request.

2. 02

   Removal is presented as a measured decision

   A homeowner worried about a leaning tree fears being sold a removal. The approach section opens with walking the site and choosing the scope, and the removal row describes a planned path. Cutting reads as the last option.

3. 03

   Serif type and tree rings set the tone

   Tree work is slow, careful and physical, and a page full of trucks and chainsaws says the opposite. Cream and deep green, a serif headline and concentric rings make the page feel considered before a word is read.

4. 04

   The request is an email, not a long form

   An assessment request only needs the address, the tree and what changed. The page states those 3 things and offers a single email button, which is faster to answer from a phone than a multi-field form.

• Pruning, removal, stump work and plant-health visits described separately
• Your insurance, and any arborist certification you hold
• Photos of your crew at work and of finished sites
• A plain statement about storm response, if you offer it
• The towns and neighborhoods you cover
• A way to send the address and a photo of the tree

See how FreeWebGuy builds a website for tree services.