A pool builder website designed to turn a backyard idea into a design conversation

1. 01

   The photograph does the selling

   Pool buyers decide with their eyes. Half the first screen is a single photograph of water against mountains; the other half is a 4-word headline and a button, so nothing competes with the image.

2. 02

   New pools, outdoor rooms and water care open one at a time

   A visitor wants to read about the pool, or the patio around it, or how to look after it, rarely all 3 at once. The rows are expandable, and opening one closes the others, so the section stays short on a phone.

3. 03

   A design study replaces a project gallery

   Without a stack of finished-pool photos, a page needs another way to show how the builder thinks. A design study pairs a short description with a sectional diagram labeled site, approach, plan and rhythm.

4. 04

   The form echoes the visitor’s choice

   Picking a project type from a select box feels like a dead end. Here the choice updates a summary panel beside the form, so the visitor sees the starting point they have described before sending it.

• The kinds of work you do: new pools, remodels, decks and outdoor rooms, service
• Photos of finished pools, ideally with the yard and the house in frame
• Your contractor license and insurance
• A step-by-step view of how a project runs, from site visit to fill day
• The cities and neighborhoods you build in
• An inquiry form that asks for the project type and how to reply

See how FreeWebGuy builds a website for pool builders.