Websites for pool builders
A website for your pool company, built for you
FreeWebGuy builds websites for pool builders and service companies. Yours is $0 to build and $15 a month for hosting once you approve it, with a first version within 48 hours of your brief. The design suits a purchase people research for months: finished work in real yards, a named process, and an inquiry that asks about timing and budget.
Pay nothing until you approve it.
About 3 minutes. No credit card.
What a pool builder website has to do
-
Earn a slow, careful decision
A family planning a pool reads for months before calling anyone. They want finished pools in yards like theirs, a build explained from design to first swim, and a reason to believe you will still be in business when the plaster cures. The site gives them a portfolio with context, a process page, and your license and insurance if you hold them.
-
Separate the build from the renovation and the service
A new pool, a resurfacing job and a weekly cleaning route are three customers with three levels of urgency. The person with a failed pump wants a call this week; the person planning an outdoor room wants a conversation next month. Each gets its own page and form, so the service customer never fills in a design questionnaire.
-
Start the conversation with the right details
A useful first inquiry says what kind of project it is, where the property is, how soon they hope to start and whether plans, a survey or an HOA are involved. The form asks those in that order, so the first call is a site visit you can prepare for.
The pages we build for a pool company
Your brief decides the final list. These are the pages most pool builders need, and the job each one does.
| Page | Why it is there |
|---|---|
| Home | Three lanes at the top: new pools, renovations and outdoor living, service and repair. |
| New pool construction | The pool types you build (concrete, fiberglass, vinyl) and finished projects with the story behind each. |
| Renovations and resurfacing | Replaster, tile and coping, equipment upgrades and deck work, with before-and-after pairs. |
| Outdoor living | Decks, shade structures, kitchens and fire features, if you build them, shown as part of a finished yard. |
| Pool service and repair | Weekly service, repairs and equipment, if you offer them, with a short request form. |
| Our process | Design, permits, excavation, shell, finish, startup: the stages in order, who handles inspections, and what moves the schedule. |
| Projects | A dozen finished pools with the yard grown in, labeled by type, size and the problem each solved. |
| Start a project | Project type, property, timing, plans or survey, and budget range. |
See a pool builder website we designed
-
Three lanes in one accordion
New pools, outdoor rooms and water care sit in a single expanding list where opening one closes the others. A visitor sees the whole business in three lines and reads only the lane they came for.
-
One project told as a design study
Instead of a wall of thumbnails, one hillside project gets a short narrative and a staged diagram labeled site, approach, plan and rhythm. It shows how you think through a difficult site, which a grid of thumbnails cannot.
-
An inquiry that echoes the choice back
The form opens with a project-type selector, and a summary line beside it updates as the visitor chooses. The request takes shape on the screen before they send it, and arrives in your inbox already sorted.
Open the full pool builder website design example to click through it as a phone or desktop visitor would, or browse more home service website examples.
What to have ready for your brief
The brief takes about 3 minutes. Send what you have now; photos, documents and anything else on this list can follow by email.
- The pool types you build and the ones you don't: concrete, fiberglass, vinyl liner, above-ground
- Whether you also renovate, resurface or run a weekly service route
- Your process as you explain it to a buyer: the stages, who pulls permits, and what usually changes the timeline
- Your contractor license number and the issuing state, if your state licenses pool construction and you hold one
- PHTA Certified Builder Professional or similar certifications, if anyone on your team holds them
- Whether you carry insurance and bonding
- 15 to 20 photos of finished pools, with the landscaping grown in and a few in evening light
What customers check before they call
- A license number a buyer can look up, with the issuing state, for any license you hold
- Finished pools photographed in real backyards, not renders, with the landscaping grown in
- A process page that names each stage and says who handles permits and inspections
- How payment stages and change orders work, in one short paragraph
- PHTA's Certified Builder Professional credential, if someone on your team holds it, with their name
- Reviews that mention a schedule that was kept and a yard left tidy
What a pool builder website costs
A pool builder website from FreeWebGuy is $0 to build and $15 a month for hosting once you approve it: $180 for the first year, plus a domain if you need one.
| Route | What it costs | First year | Who builds it |
|---|---|---|---|
| DIY website builder | $17 to $49 a month, billed yearly | $204 to $588 | You build it |
| Freelance web designer | $2,000 to $7,600 to build, plus hosting | $2,060 to $7,900 | They build it |
| Web design agency | $5,000 to $15,000 to build, plus hosting | $5,060 to $15,300 | They build it |
| FreeWebGuy | $0 to build, $15 a month | $180, plus a domain if you need one | We build it |
Sources: Wix plans; Squarespace pricing; WebsiteSetup: small business website costs (updated November 22, 2025); Ueni: average cost for a website (updated September 22, 2026); Clutch: web designer pricing (updated September 21, 2026)
A pool builder's site carries more photos than most trades, and a full project gallery, a process page and three inquiry paths all sit inside the same $15 a month plan.
The pricing page lists what the $15 plan includes and what costs extra. To price your own situation, use the website cost calculator or compare FreeWebGuy with Wix, Squarespace and web designers.
Prefer to build it yourself?
Building your own pool builder website works if you have the evenings for it. These five steps cover what the site needs on any website builder.
-
Choose a builder with a fast image gallery; a pool site is mostly photos, and they have to load on a phone.
-
Write a page for each lane you sell (new pools, renovations, service) and give each its own form.
-
Explain your process in stages on one page, with who handles permits and what can move the schedule.
-
Photograph every finished pool at handover and a year later with the yard grown in; label each by type and size.
-
Put your license number, insurance and certifications on the home page, and match your name and phone on your Google Business Profile.
For a page-by-page checklist, read What should be on a small business website? A page-by-page checklist.
How FreeWebGuy builds it
-
Send the brief
About 3 minutes
Tell us what you do and what you want visitors to do.
You pay $0
-
We build it
Within 48 hours of your brief
We use AI to build fast. A person checks every first version before you see it.
You pay $0
-
You review the preview
At your pace
Open the private link and tell us what to change.
You pay $0
-
Approve and go live
When you decide
When you approve the preview, you set up your SMBcrm account and card for the $15 hosting plan.
You pay $15 a month starts here
If you are not ready to launch, you owe nothing.
Questions pool builders ask
Something else on your mind? Email hello@freewebguy.com. We reply within one business day.
How much does a pool builder website cost?
A pool builder website from FreeWebGuy is $0 to build and $15 a month for hosting after you approve it, $180 for the first year plus a domain if you need one. A project gallery, a process page and separate inquiry paths for building, renovating and service are included. The pricing page lists the rest, and how it works shows the preview before any payment.
What should a pool company website include?
Finished pools in real yards, a process page that runs from design to startup, the pool types you build, your license and insurance if you hold them, the area you serve, and an inquiry form that asks about the property, timing and budget range. If you also service pools, that needs its own page and a shorter form.
How many photos should a pool builder website show?
A dozen strong ones beat 60 similar ones. Choose finished pools that represent the work you want more of, label each by type, size and the problem the design solved, and tell one project's story in depth. Retire the weakest photo when a new project finishes, using the site's AI builder after launch.
Should a pool builder website show prices?
Show what moves the price rather than a starting figure no real project matches: size and depth, finish, decking, equipment, access to the yard and the lot's grade. A "starting at" number attracts people whose budget is half of your smallest job. If you offer financing, say so and name the lender the way they require.
Should pool construction and pool service be on the same website?
If one company does both, yes, with two paths from the home page and two forms. A service customer wants a phone number and a weekly price; a build customer wants a portfolio and a conversation. A service brand with its own name needs its own site; the contractor website page covers general building work.
How should a pool website explain the build timeline?
In stages, not dates: design and engineering, permits, excavation, steel and plumbing, shell, tile and coping, deck, interior finish, fill and startup. Say who handles permits and inspections, and name what stretches the schedule: weather, inspection scheduling, custom materials. A buyer who understands the stages stops calling to ask when the plaster is coming.
Can a pool builder website take project inquiries with plans or photos?
Yes. The project inquiry asks for the property address, the project type, timing, whether a survey or plot plan exists and the budget range, and it lets the customer attach photos of the yard. It lands in your inbox with what you need to decide on a site visit.
Related industries and guides
- Website for contractors Finished projects first, and a process page that answers questions before the first meeting.
- Website for landscapers Keep the weekly mowing customer and the patio-and-planting project on their own paths.
- Website for electricians Separate paths for repairs, panel and capacity upgrades, and lighting projects.
- How much does a small business website cost in 2026?
- What should be on a small business website? A page-by-page checklist
- How to write website copy for a local business
- $0 to build
- First version within 48 hours of your brief
- $15 a month for hosting, only after you approve the preview and go live
- Month to month, no contract
When you approve the preview, you set up your SMBcrm account and card for the $15 hosting plan. That is the only time we ask for payment details.
