An HVAC website designed to turn a broken AC into a service request

1. 01

   The first screen gives one next step when the AC quits

   A homeowner whose air stopped working wants the next step before anything about the company. The hero gives a bright request button and a phone link, both reachable without scrolling on a phone.

2. 02

   Repair, tune-up and replacement stay separate

   Someone with a failing unit and someone comparing replacements should not read the same paragraph. 3 expandable rows name each situation in plain words, and each one opens into a short explanation and a link to the form.

3. 03

   Cooling, heating and air quality get a rail of their own

   Visitors scan for the word that matches their problem before they read anything else. A 4-item rail under the hero names cooling, heating, air quality and new service, and each item jumps to the matching section.

4. 04

   A 3-step process sets expectations before the visit

   People hesitate to call a service company when they do not know what happens next. The process section walks through describing the issue, getting a clear recommendation and choosing the timing, and it leaves the homeowner’s decision for the end.

• A phone number and a request button visible on the first screen of a phone
• Repair, maintenance and replacement described as separate paths
• The cities and neighborhoods you serve
• Your license number and any manufacturer certifications you hold
• A plain explanation of what happens on the first visit
• Photos of your technicians and trucks, so the person at the door is recognizable

See how FreeWebGuy builds a website for HVAC companies.