A home builder website designed to turn a project idea into a planning conversation

1. 01

   One photograph carries the first screen

   A homeowner choosing a builder is buying judgment and taste, and a hero full of buttons undercuts both. The design gives the first screen to one house at dusk, a short headline and a single call to plan a project.

2. 02

   Four capabilities open as short rows

   Custom homes, renovations and additions, interior finish work and pre-construction guidance each open as a row with 2 sentences. The visitor reads what applies and skips the rest, and the page stays short enough to finish on a phone.

3. 03

   One project story shows the point of view

   Visitors want evidence of how a builder thinks, and a grid of thumbnails rarely gives it. A single story pairs an interior photo with 3 facts: brief, setting and direction. It leaves room for more stories as projects are photographed.

4. 04

   The form asks 2 questions

   Early-stage homeowners stall when a form asks for budget, timeline and square footage. Here the form asks what they are planning and where to reply, which is enough to start a conversation and nothing a visitor has to look up.

• A clear statement of the work you take on: new homes, renovations, additions
• Photos of finished projects with the room and the scope named
• Your license number and insurance
• An explanation of how a project starts, from first conversation to plan
• The towns and counties you build in
• A short form that asks for the project type and a way to reply

See how FreeWebGuy builds a website for home builders.