A roofer website designed to turn a roof question into a project plan

1. 01

   The first decision is roof, solar or both

   A homeowner may need a new roof, want panels, or suspect the two should happen together. 3 tabs put that choice at the top of the page, and each tab opens into a 3-point outline of what the planning covers.

2. 02

   A 4-stage timeline turns a big project into a sequence

   Roof and solar work involves permits, materials and a crew on the house for days. Discover, design, plan and build appear as numbered stages, so the visitor sees what happens in what order before committing.

3. 03

   An illustrated hero avoids the stock-photo roof

   Many roofing websites open on a drone shot of a roof. A bold graphic of a sun and 3 panels on a grid makes the page recognizable and loads faster than a large photograph.

4. 04

   The form asks for the address early

   A roofing estimate depends on the roofline, so the project address is the one detail a roofer needs first. The form asks for a name, an address and the roof, solar or both choice, and nothing the homeowner does not already know.

• Services split into repair, replacement and solar or add-on work
• Your license, insurance and manufacturer certifications
• Photos of finished roofs, close enough to show the materials
• A clear description of how an estimate works and what the inspection covers
• The counties and towns you serve
• A request form that asks for the property address

See how FreeWebGuy builds a website for roofers.