A dentist website designed to make the first appointment easy to request

1. 01

   Trust points sit directly under the headline

   A first-time patient wants the practical answers before anything about technique. 3 short statements about timing, hours and insurance sit under the headline, ahead of any detail about the practice itself.

2. 02

   Services are described by what the patient wants

   Cleanings and exams, whitening and clear aligners each get a plain sentence about what happens and what to expect. A patient comparing practices can understand every line without a glossary.

3. 03

   Insurance and payment live on the home page

   New patients ask about insurance, paying without it and knowing the cost before treatment. An accordion answers those 3 questions on the home page, and no one has to call to find out.

4. 04

   3 pages, one path

   Home, Services and Contact cover the decision in order: why this practice, what it does, how to reach it. Every page ends on the same appointment request, and the phone number stays in the header.

• A phone number and an appointment request on every page
• Services in plain language: cleanings, whitening, aligners, with what each visit involves
• Insurance and payment answers a new patient can find without calling
• Hours, location and a map link
• What the first visit looks like, step by step
• A request form for name, contact details and a preferred time; health details stay out of general forms

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