A plumber website designed to turn an urgent leak into a phone call

1. 01

   Two kinds of visitor get two doors

   Someone with water on the floor and someone planning a bathroom upgrade want different things from the same page. The 3 path cards under the hero send the urgent visitor to a call, the planner to the service list and the cautious one to a plain-language FAQ.

2. 02

   Services are named the way homeowners say them

   A homeowner searches for a leak or a clog, not a fixture category. Leak repairs, drain cleaning, water heaters and fixture upgrades sit in expandable rows, and every row ends with the same link into the request form.

3. 03

   The visit is explained before anyone calls

   A first-time customer wants to know what happens after the phone call. 3 numbered steps show it: reach out, schedule the visit, approve the plan, with approval placed before any work starts.

4. 04

   The phone number never leaves the screen

   A visitor with a burst pipe should not have to scroll to find the number. It sits in the header at every width, in the hero as the primary button, and again beside the form at the bottom of the page.

• A tappable phone number in the header on every screen size
• Services written as the problems homeowners describe: a leak, a clog, no hot water
• The towns or ZIP codes you serve
• Your license number and insurance, where customers can find them
• A short explanation of how a visit works and when the price is approved
• A request form that works with one thumb on a phone

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